Adobe Architect (Contractor)

Job Description

Job Description

Job Description

Salary:

About Northern

Headquartered in London, Ontario, Northern is an integrated digital solutions agency that specializes in helping leading Commercial and Public Service brands navigate digital change. Leveraging our industry expertise and deep understanding of our clients businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth. We have strategically assembled a group of innovators who have a passion for technology, design, and improving digital experiences.

What Were Looking For

As Northern's Adobe Solutions Architect with a strategic focus onAdobe AnalyticsandCustomer Journey Analytics, you will play a pivotal role in the strategic implementation of Adobe Experience Cloud solutions, helping clients harness the full potential of their analytics and customer journey data. You will lead end-to-end implementation projects, architectscalable analytics and journey tracking frameworks, and ensure actionable insights are derived to help businessesoptimizecustomer experiences and achieve their goals.

Benefits of Becoming a Northern Contractor

• Competitive rates
• Flexible work to promote work-life integration
• Remote-first or hybrid flexibility
• Asynchronous work
• Supportive Operations Team
• 20 - 40 hours a week

Duties & Responsibilities

• Design robustAdobe AnalyticsandCustomer Journey Analyticsimplementations tailored to client businessobjectivesand customer experience strategies.
• Developscalable analytics frameworks, including solution design reference documentation (SDR), variable mappings, and detailed tracking plans across bothAdobe AnalyticsandCustomer Journey Analyticsplatforms.
• Lead the design and implementation of cross-channel tracking and customer journey mapping to ensure seamless insights from acquisition to conversion.
• Oversee the configuration, deployment, and management ofAdobe AnalyticsandCustomer Journey Analyticswithin theAdobe Experience Cloud.
• Lead the integration and configuration of data collection strategies for bothAdobe AnalyticsandCustomer Journey Analytics, ensuringaccuratetracking of customer interactions across digital touchpoints.
• Provideexpert guidance on leveragingAdobe Launch(or other tag management systems) for efficient andscalable tag implementation.
• IntegrateAdobe AnalyticsandCustomer Journey Analyticswith other Adobe Experience Cloud products (e.g.,Adobe Target,Audience Manager,Campaign), third-party platforms, and CRM systems.
• Enable customer data activation, including audience segmentation, personalization, and journey-based attribution modeling, tooptimizemarketing and customer engagement efforts.
• Audit and assess existing implementations of bothAdobe AnalyticsandCustomer Journey Analyticstoidentifyand resolve data gaps or inefficiencies.
• Optimizereporting structures, dashboards, and data flows to enhance decision-making capabilities and provide actionable insights for business stakeholders.
• Collaborate closely with marketing, IT, and data teams to define key performance indicators (KPIs), goals, and tracking requirements across bothAdobe AnalyticsandCustomer Journey Analytics.
• Act as a strategic advisor to clients, ensuring alignment of analytics and journey solutions with their broader business strategies andobjectives.
• Provide hands-on training, mentorship, and workshops to clients and internal teams on best practices forAdobe AnalyticsandCustomer Journey Analytics.
• Develop and deliver comprehensive documentation to support the adoption and effective use of both analytics platforms across teams.

Knowledge, Education & Experience Required

• 5+ years of hands-on experience withAdobe AnalyticsandCustomer Journey Analytics(Experience Cloud).
  
• Expertise in Adobe Analytics Workspace, segmentation, calculated metrics, reporting, andCustomer Journey Analyticsfeatures, including journey mapping, visualization, and event-based tracking.
• Proficiency inJavaScript,HTML, andCSSfor custom tracking and tagging implementations.
• Experience withAdobe Launch(or other tag management systems) for scalable and efficient tag deployment.
• In-depth knowledge of web analytics concepts, data collection strategies, attribution modeling, and customer journey analysis.
• Ability to translate business objectives into measurable KPIs and custom reporting frameworks using bothAdobe AnalyticsandCustomer Journey Analytics.
• Proventrack recordof troubleshooting and resolving data discrepancies,optimizingdata flows, and implementingscalable solutions to improve analytics infrastructure.
• Excellent communication and presentation skills, with the ability to convey complex technical concepts to both technical and non-technical stakeholders.
• Strong organizational and project management skills, capable of managing multiple projects and initiatives simultaneously.

Bonus

• Experience with other Adobe Experience Cloud products (e.g.,Adobe Target,Audience Manager,Adobe Campaign).
• Adobe certifications (e.g.,Adobe Analytics Architect,Adobe Analytics Business Practitioner).
• Knowledge of data privacy regulations (e.g.,GDPR,CCPA) and their impact on analytics and customer journey tracking.
• Familiarity with other analytics tools (e.g.,Google Analytics,Tableau,Power BI) and best practices for data visualization.
  

Since its founding in 2015, Northern has grown to over 200+ digital experts working together to help leading brands across North America navigate digital transformation.

Northerns continued growth, strengthened by our strong company culture, has led to multiple recognitions by Great Place to Work Canada, including Best Workplaces in Canada, for Inclusion, in Ontario, for Women, and for Hybrid Work.

Diversity and Inclusion

Northern welcomes applications from all qualified individuals and is dedicated to fostering a culture of inclusivity, employment equity, and diversity in the workplace. We encourage candidates from all backgrounds to apply, including but not limited to members of visible minorities, Indigenous peoples, individuals with diverse abilities, and those of all gender identities and expressions.

We are also committed to ensuring an inclusive and accessible recruitment process. Accommodations are available at every stage of the hiring process. If you require support or adjustments to participate fully, please let us know when you apply, and we will work with you to meet your needs.